☢Analytics

Where you discover that 80% of your traffic is bots and the other 20% bounced.

Last updated: 2026-03-20

👑 Champion

PostHog

"Product analytics, session replays, feature flags, A/B testing, and a data warehouse — all in one open-source tool. PostHog is eating the entire analytics stack."

⚔️ Challenger

Plausible

Threat Level:

5/10

"Privacy-first, lightweight, no cookies. The analytics tool for people who actually read GDPR compliance docs. One script, instant insights."

🐴 Dark Horse

Pirsch

"Cookie-free analytics from Germany, privacy-compliant by default. Dead simple dashboard that loads in milliseconds."

Watch: As privacy regulations tighten globally, Pirsch's 'compliant by design' approach could become the default, not the alternative.

☠️ Nuked

Google Analytics

"GA4's migration was so painful it drove more people to alternatives than any competitor could. Google nuked itself — the forced migration was the best marketing PostHog ever got."

Displaced: 2023 · By: PostHog + privacy-first alternatives

🔥 Hot Take

Google Analytics committed suicide with the GA4 migration and PostHog was standing there with open arms. GA4 is objectively worse than Universal Analytics for most use cases — slower, more confusing, harder to get basic answers. Meanwhile, PostHog shipped product analytics, session replays, feature flags, and A/B testing as a single open-source tool. The kicker: PostHog's free tier is more generous than what most companies need. Google lost developers by making a free product feel expensive to use.

☢ Nuke Timeline

Jan 2020

PostHog launches as open-source analytics

Self-hosted product analytics arrives. Developers cheer.

Mar 2021

Plausible gains traction post-GDPR awareness

Privacy-first analytics becomes a real category, not a niche.

Jul 2022

Google announces Universal Analytics sunset

The forced GA4 migration begins. Panic and anger in equal measure.

Jul 2023

Universal Analytics officially dies